Adams Outdoor Advertising Expands Midwest Reach with Acquisition

By OOH TODAY believes all voices, not just the loudest, must be heard Last updated Jan 13, 2025

Adams Outdoor Advertising Expands Midwest Reach with Acquisition of Cee Media

Madison, WI – Adams Outdoor Advertising, the 4th largest out-of-home advertising operator in the U.S. and the largest privately owned, proudly announces the acquisition of Wisconsin-based billboard company

Cee Media. This strategic move amplifies Adams’ presence across the Midwest and underscores its commitment to delivering unparalleled advertising solutions to businesses nationwide.

By integrating Cee Media’s robust network of 100 billboards, Adams Outdoor Advertising significantly bolsters its footprint in central Wisconsin, servicing communities at greater scale beyond Madison. This acquisition unlocks an expanded portfolio of premium advertising locations, offering clients a dynamic mix of traditional static billboards and digital displays.

“We are thrilled to welcome Cee Media to the Adams family,” said Andrea Hansen, General Manager of Adams Outdoor Advertising in Madison, WI. “This acquisition not only solidifies our position as a market leader but also enhances our ability to connect brands with their audiences in impactful ways. Cee Media’s outstanding reputation and strong Wisconsin roots will elevate our offerings and open exciting new opportunities for all clients.”

Founded in 2010, Cee Media has grown into one of Wisconsin’s premier independent billboard companies, known for its strategic placement of high-visibility billboards along major highways and within high-traffic urban corridors. Cee Media’s inventory includes landmark locations that have helped local and regional businesses thrive. The company has also been recognized for its focus on innovative design, client collaboration, and delivering measurable results through tailored advertising campaigns.

Adams Outdoor Advertising has consistently pushed boundaries to redefine what’s possible in outdoor media. The acquisition of Cee Media reinforces its position as a leader in the industry, delivering unmatched reach and innovative advertising options to its clients.

This milestone reflects Adams Outdoor Advertising’s forward-thinking growth strategy, ensuring advertisers access to a broader audience with cutting-edge solutions. The transition promises to be seamless for Cee Media clients, who will benefit from the combined expertise, advanced technology, and innovative approach that Adams brings to the table.

About Adams Outdoor Advertising
Adams Outdoor Advertising is a leader in the out-of-home advertising industry, delivering creative and effective advertising campaigns in major markets across the U.S. With a focus on innovation, Adams helps brands reach audiences through high-quality billboard placements and cutting-edge digital displays.